Linear + Arkweaver: Voice of the Customer Across the Whole Company

Linear and Arkweaver work together

Linear’s new Voice of the Customer feature is a smart addition for teams that live in Linear. Arkweaver is a Linear partner, and the two cover different parts of the same job.

What Linear VOC does

Linear VOC attaches customer quotes to issues. It gives PMs and engineers a lightweight way to centralize feedback, add context to issues, bring evidence into backlog grooming and prioritization conversations, and reduce feedback fragmentation. It is built for product teams that already work inside Linear.

What Arkweaver adds

Linear VOC attaches customer feedback to issues you already wrote. Arkweaver works across the whole company, so sales, CS, marketing, and leadership see the same customer signal that engineering sees. It creates the issues, justifies them, aligns the org, and communicates them.

Collects customer signals across the company
Turns them into ranked features
Generates full roadmaps and the downstream documents
Aligns Sales, CS, Marketing, and Leadership
Notifies requesters
Tracks trending demand
Builds customer feature profiles
Enables company-wide AI PM chat

How they fit together

Linear VOCArkweaverWhere it livesInside Linear issuesAcross sales, CS, marketing, leadership, and engineeringCore unitThe issueThe customer, the feature, and the revenueBuilt forPMs, engineers, and product teams that already live inside LinearCross-functional teams that need one view of customer demandWhat it doesAttaches customer quotes to issues and brings evidence into prioritizationRanks features, generates roadmaps, notifies requesters, and tracks trending demand

If your team works in Linear, you can connect it to Arkweaver. Arkweaver Automates Product Marketing Directly from Linear covers how. Linear handles the work inside engineering, and Arkweaver carries the same customer signal to everyone else.

Conclusion

Linear VOC is a great fit for teams whose world revolves around engineering tickets. Fast-growing SaaS companies also need sales, CS, marketing, and leadership to see what customers are asking for. That is where Arkweaver, the company-wide AI Product Team, comes in.