How to prioritize feature requests based on deal size without overpaying in churn

How to prioritize feature requests based on deal size using churn-aware logic

Deal size is a useful signal, but it is a dangerous single metric.

TL;DR

Weight deal size with segment quality, churn risk, evidence strength, and engineering opportunity cost.

Why deal value alone creates roadmap debt

1. Fast-signing SMB can cancel quickly.
2. One-account asks can delay strategic platform work.
3. Segment churn can erase headline deal value.