For product marketing
Focus on the human parts of product marketing.
Arkweaver turns prospect and customer calls, requests, and product problems into release communication and sales enablement, and handles the busy work of product marketing, so you can focus on the strategic parts.
Drafted from calls, staged for your review
Illustrative Arkweaver launch content queue showing battlecards, release notes, and enablement drafted and staged by review status.
The problem
Product velocity is too fast to keep up.
Engineers armed with AI are able to ship so much faster. It's impossible for product marketers to keep up, and features get lost in the shuffle.
What gets drafted
Four things to get off your plate.
Get the first drafts of GTM Strategies, release notes, battlecards, and launch decks in the voice of your customer.
First drafts
Drafted from the tickets and the calls that requested them, with the customer language already in it.
Customer feedback
Arkweaver aggregates prospect and customer feedback and assigns revenue value to every request, so you can easily communicate it.
Internal communication
Arkweaver maps out your org and identifies the Account teams, Implementation, and sales people who need to know about every feature, and automates the communication so no one gets left behind.
Launch measurement
Measure the impact of every single feature, whether it resulted in a net new deal, cross-sell or upsell, or available by MCP.
End-to-end
Never lose the customers' why.
A feature moves to done
Arkweaver picks it up from your engineering tracker the moment the ticket closes.
The originating calls are pulled
Every call where a customer or prospect requested this feature is gathered as source material.
Enablement Created
Release notes, a battlecard update, and rep-facing enablement are drafted from that evidence.
Measure its impact
Follow the feature after it's launched, and whether sales mentions it or customers ask for it.
Gong
Shortcut
Fathom
Granola
Read.ai
AttioWhat launches looked like after
OhMD's reps sell 2.5 times more product.
Reps missed no requests that could help them close their deals.
Before you loop us in
Questions before adding it to your launch process.
Can I access Arkweaver from Claude?
Yes. Arkweaver is available to answer any question on customer feedback, launches, and statuses that you may have. It's even accessible in Slack.
How is a battlecard sourced differently than the ones we write today?
Instead of anticipating objections, Arkweaver pulls the actual moment on a call where a prospect raised one, so the language and the framing come from a real conversation.
Does this replace our product marketers?
No. It removes the messy work of synthesizing feedback and sending out the comms, leaving you to handle the strategy and judgment calls that AI cannot make.
Does AI write the customer emails?
No. You pre-approve email templates so you are confident that your brand is represented well.
The Product Marketing Platform for the AI Era
Use AI to turn every feature into more deals, more upsells, and more cross-sells.